Choose from four packages to grow your brand.
PACKAGE 1
Acorn
Example Acorn Package
WHAT’S INCLUDED
Brand Overview
A quick-start document that defines your business and details what sets it apart.
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Brand Overview // A one-page overview of your business, your audience, and your goals. This is the foundation of the logo design.
Logo Design and Color Palette
A unique mark and a selection of colors that identify your brand .
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Logo Design // A group of 3 initial logo designs, refined to one final logo. Final files for you to use as needed are included.
Color Palette // A thoughtfully considered color palette that fits your brand, along with CMYK, RGB, Web, and Pantone color values so you can use your brand colors in any scenario.
Business Card Design
A must-have item for kicking off your new brand.
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Business Cards // A business card design with your logo and any information you’d like to share.
Note that the package price does not include printing, materials or shipping fees. However, I will gladly recommend trusted printers to use based on your budget and I'll help shepherd the design through the printing process if needed.
PACKAGE 2
Sapling
Example Sapling Package
WHAT’S INCLUDED
Extensive Brand Profile
An in-depth document that concretely defines where you are and where you’re going.
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Brand Profile // A comprehensive look at your business, your audience, your competitors, and your goals. This is the backbone of the brand design and facilitates the visual and written tone of your brand.
Comprehensive Brand Design
The foundational elements of your brand and an in-depth guide that empowers you to use them in any situation.
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Logo Design // A group of 3 initial logo designs, refined to one final logo. Final files for you to use as needed are included, along with logos sized appropriately for the profile photos of three social networks of your choice.
Typography // Font selections that reflect your brand and support your content needs, along with examples of how to use them. Note that the package price does not include the price of recommended fonts; I will recommend comparable free fonts if my suggestions are not within your budget.
Color Palette // A thoughtfully considered color palette that fits your brand, along with CMYK, RGB, Web, and Pantone color values so you can use your brand colors in any scenario.
Style Guide // An in-depth document that guides the use of your logo, color palette, and typography in a variety of scenarios.
Printed Marketing Piece of Your Choice
A printed item to help you kick off your new brand.
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Choose from one of the following options:
Business Cards // A business card design with your logo and any information you’d like to share.
Letterhead and Envelope Design // Letterhead and business envelope designs that include any information you'd like to share.
Brochure or Other Piece of Marketing Collateral // Design for a printed piece of marketing collateral, such as a brochure or notecard.
Note that the package price does not include printing, materials or shipping fees. However, I will gladly recommend trusted printers to use based on your budget and I'll help shepherd the designs through the printing process if needed.
PACKAGE 3
Oak
Example Oak Package
WHAT’S INCLUDED
Extensive Brand Profile and Customer-Facing Presentation
An in-depth document that concretely defines where you are and where you’re going, including a polished presentation that tells the story of your business to your customers or clients.
+ LEARN MORE
Brand Profile // A comprehensive look at your business, your audience, your competitors, and your goals. This is the backbone of the brand design and facilitates the visual and written tone of your brand.
Brand Presentation // The Brand Profile, distilled into a digital and/or printed presentation that shares your business's story and values with your customers or clients.
Comprehensive Brand Design
The foundational elements of your brand and an in-depth guide that empowers you to use them in any situation.
+ LEARN MORE
Logo and Alternate Logo Design // A group of 3 initial logo designs, refined to one final logo and one alternate mark (for example: a monogram, seal, or alternate layout of your logo for use as an additional branding element). Final files for you to use as needed are included.
Typography // Font selections that reflect your brand and support your content needs, along with examples of how to use them. Note that the package price does not include the price of recommended fonts; I will recommend comparable free fonts if my suggestions are not within your budget.
Color Palette // A thoughtfully considered color palette that fits your brand, along with CMYK, RGB, Web, and Pantone color values so you can use your brand colors in any scenario.
Pattern // A branded pattern for use in print or on the web.
Style Guide // An in-depth document that guides the use of your logo, color palette, typography, and pattern in a variety of scenarios.
Print and Digital Brand Rollout
A selection of must-have items for kicking off your new brand.
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Social Media Images and Template // Logo files sized appropriately for three social networks of your choice, plus an editable, branded post template for each network.
Business Cards // A business card design with your logo and any information you’d like to share.
Letterhead and Envelope Design // Letterhead and business envelope designs that include any information you'd like to share.
Brochure, Email Template or Other Piece of Marketing Collateral // Design for either a printed piece of marketing collateral—such as a brochure or notecard—or a branded Mailchimp email template.
Note that the package price does not include printing, materials or shipping fees. However, I will gladly recommend trusted printers to use based on your budget and I'll help shepherd the designs through the printing process if needed.
PACKAGE 4
Grove
Grove Package Example
WHAT’S INCLUDED
Extensive Brand Profile and Customer-Facing Presentation
An in-depth document that concretely defines where you are and where you’re going, including a polished presentation that tells the story of your business to your customers or clients.
+ LEARN MORE
Brand Profile // A comprehensive look at your business, your audience, your competitors, and your goals. This is the backbone of the brand design and facilitates the visual and written tone of your brand.
Brand Presentation // The Brand Profile, distilled into a digital and/or printed presentation that shares your business's story and values with your customers or clients.
Comprehensive Brand Design
The foundational elements of your brand and an in-depth guide that empowers you to use them in any situation.
+ LEARN MORE
Logo and Alternate Logo Design // A group of 3 initial logo designs, refined to one final logo and one alternate mark (for example: a monogram, seal, or alternate layout of your logo for use as an additional branding element). Final files for you to use as needed are included.
Typography // Font selections that reflect your brand and support your content needs, along with examples of how to use them. Note that the package price does not include the price of recommended fonts; I will recommend comparable free fonts if my suggestions are not within your budget.
Color Palette // A thoughtfully considered color palette that fits your brand, along with CMYK, RGB, Web, and Pantone color values so you can use your brand colors in any scenario.
Pattern // A branded pattern for use in print or on the web.
Style Guide // An in-depth document that guides the use of your logo, color palette, typography, and pattern in a variety of scenarios.
Print Rollout
A selection of must-have printed items for kicking off your new brand.
+ LEARN MORE
Business Cards // A business card design with your logo and any information you’d like to share.
Letterhead and Envelope Design // Letterhead and business envelope designs that include any information you'd like to share.
Brochure or Other Piece of Marketing Collateral // Design for either a printed piece of marketing collateral, such as a brochure or notecard.
Note that the package price does not include printing, materials or shipping fees. However, I will gladly recommend trusted printers to use based on your budget and I'll help shepherd the designs through the printing process if needed.
Web and Social Media Rollout and Strategy
The digital necessities for promoting and growing your brand.
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Squarespace Website // A polished, professional website using one of Squarespace's beautiful website templates. Including up to six pages of content supplied by you, and a guide for updating the content on your own.
Social Media Images and Template // Logo files sized appropriately for three social networks of your choice, plus an editable, branded post template for each network.
Social Media Strategy // Guidance on expressing your brand's tone, photos, and content on social media platforms; and an example social media posting calendar.
Email Template Design // Mailchimp or Constant Contact account setup, including a branded email template.