Literally Outside

BRAND STRATEGY

LOGO AND BRANDING SYSTEM

WEBSITE DESIGN

EMAIL MARKETING

SOCIAL MEDIA CAMPAIGNS

Founded in 2021 by cousins Steffan Williams and Taylor Williams, Literally Outside is one of the very few Black-owned outdoor lifestyle companies in the US. L/O promotes diversity and inclusion by challenging outdated stereotypes of outdoor activities and outdoor apparel.

From activewear basics that bridge the gap between street style and functional outdoor apparel, to workhorse accessories that feel at home both on a hike and at daycare drop-off, L/O strives to create products for every body and any journey.