Mark Campbell Productions is a photography and videography business serving Chicago-area, national, and international clients. Owner Mark is passionate about his role as a one-stop, high-quality partner to his clients. Mark’s clients appreciate his creativity and professionalism—but they were not always aware of his range of offerings, which he had recently expanded to include videography, drone photography, and social media sizzle reels. Mark needed a refreshed brand to communicate his renewed focus on videography and cutting-edge technology.
I started with the logo redesign, landing on a mark that suggests both a photo film strip and a red video recording light. The bold, straightforward logo communicates Mark’s high-end, impactful work. I then designed a suite of business papers that highlight Mark’s dynamic photography and include film strip and red dot graphics as nods to the logo.
The final phase of the project was a completely new Squarespace website, designed and built to match the brand and show off Mark’s photography and videography portfolios.