Rainwater Farm
LOGO AND BRANDING SYSTEM
ALL-NEW PACKAGING FOR OVER 50 PRODUCTS AND GROWING
PRINT PIECES INCLUDING BUSINESS CARDS
WEBSITE DESIGN AND SOCIAL MEDIA CAMPAIGNS
Colette Souder, founder and owner of Rainwater Farm, has been creating all-natural soap and body care products from her home in Tennessee since 1992. Over twenty years later, with a devoted and growing customer base, it was time for a rebrand that would create a consistent look for their products and catch new eyes online and in stores.
I created a brand that—like Rainwater’s products—is unfussy and authentic, with an exuberant personality that celebrates all-natural ingredients. Packaging for the flagship line of products showcases five botanicals that are at the core of Rainwater’s skin- and home-care products, while an alternative line of more outdoorsy products uses blocks of bold color pulled from those botanical illustrations. The RWF monogram complements the main logo and is used in social media campaigns and on higher-end products like face serum.
Featured on The Dieline and in Bon Appetit
