The Goldfish

LOGO AND BRANDING SYSTEM

WEBSITE DESIGN

SOCIAL MEDIA CAMPAIGNS

WRITING

The Goldfish was born after my best friend and I spent a summer writing essays about motherhood and everything it touches (which is, well, everything!). We decided we needed a place to collect and share them—and an impetus to keep writing once our lives got busy during the fall. We strategized together about the voice of the brand, and I designed the logo, supporting marks, and website. We each continue to contribute original essays and illustration to the site.